Brand Photography Case Study – JOsteopathy

Picture of Graham Baker Photography

Graham Baker Photography

Brand Photography Session for Professional Osteopath Jasmine – JOsteopathy

Jasmine is a highly qualified Osteopath with some very unique specialisations. She spoke in-depth about her business and brand values with me during her brand photography & behind-the-scenes photography session recently.

Meet Jasmine.

“I’m Jasmine and I own JOsteopathy I’m an osteopath for people, dogs, and horses and I’ve recently opened up my clinic in Wainscott, which is near Strood in Medway, Kent. In short, I love treating people who have aches and pains and making them feel better.

Behind the scenes Photography session with Kent Osteopath

360 Clinic View

Take a few moments to look around Jasmine’s new clinic via this Virtual Tour. You can learn more how a virtual walk through can help support your business engage with your clients and boost your SEO on my 360 Virtual Tours information page

What inspired you to start JOsteopathy?

“When I was at school I was always interested in having a career in healthcare. When I was 16 my mum injured her back at work. She went to her GP who gave her painkillers but these did not help.

That’s when I decided to become an osteopath.  At this point, I did not have a clue about osteopathy! At a guess, I thought it was just to do with bones, but in fact, I found out osteopaths consider all structures in the body.  My mum had a few treatments and I went with her to observe.  I thought it was so cool being an osteopath, as you are basically a detective figuring out what is causing the pain.  They don’t just look at current symptoms, but also lifestyle factors/health conditions/past injuries.  He also looked at the whole body and explained how one area of the body can compensate and cause pain in other areas. I loved the way osteopaths approach pain management and seeing how osteopathy improved my mum I decided to pursue a career in osteopathy. 

Behind the scenes Photography session with Kent Osteopath

What’s unique about you & JOsteopathy?

“The reason why I do this is that I want to understand you as a whole person, as this can affect your treatment plan. It also means I’m a safe practitioner as sometimes other health problems can occur, and by me asking further questions and doing certain tests I can write an effective referral letter to your GP to help you get further tests. I was fortunate at university to be taught some specialist skills – including techniques on the jaw, visceral osteopathy (working on the abdomen), and neurodynamic techniques (a specific way to treat nerve pain that is not taught at most uni’s.

I love being creative, and osteopathy allows me to think outside the box which helps me to be holistic, for example, neck and shoulder pain can cause jaw dysfunction, and back pain can be triggered by tightness in certain abdominal structures. “

Why did you need images for your business?

“I was looking at building up and improving my website and believe that imagery is important for websites to help engage users but also with social media engagement, as well as getting more inspiration with writing posts and articles as well as having my authentic photos rather than using stock images.”

Why did you hire a photographer instead of creating your own images?

“To be honest with you, I don’t have a clue about how to do photography and I felt it was important to have professional photos and to talk to a photographer that understands businesses and how to make effective imagery that helps engage people.

Specifically, I needed to have consistent professional imagery to help with my branding & marketing, so clients can familiarise themselves with JOsteopathy visually.

Behind the scenes Photography session with Kent Osteopath

Did you have any objections or worries or concerns about working with a photographer?

“There’s always a worry because it is an investment in having a photographer, and you need to make sure that the photographer’s style matches what’s in line with your business. Luckily for me, you had your portfolio on your website and I could see examples of what you did. And I felt like I could connect with those photos, which helped me gain confidence in approaching and discussing with you to create my photography content. So that’s what I’d recommend people to do if they do have any concerns.”

Behind the scenes Photography session with Kent Osteopath

How did you find the photoshoot?

“It was a much more pleasant experience than I initially thought. I was nervous at first, which I’m sure you hear quite often, but you did put me at ease straight away, you’re easy to talk to and you made me laugh a few times, just to take the edge off the nervousness. 

And before we knew it, we were done! 

And because it was almost like a story we were telling with the photography, I was immersed in doing what I do while you were taking the photos. Half the time I didn’t even realise you were taking the photos, which made it a lot more, as I say, a pleasant experience.”

Behind the scenes Photography session with Kent Osteopath

How have you used your new brand images?

“The main benefit for me of the photos is the fact that I’ve recently had a new website built and it’s so nice to be able to have those photos on pretty much all of the pages of that website.

They help to create a story so, it wasn’t just images of say, the clinic or with people, but with every section where I explained what I do. It shows the journey to help potential clients visualise what I do and not just read and then think of what I do.

Also, with social media, the images have given me the inspiration to do different types of little mini-posts or blog posts as well to help explain the little tips about Osteopathy too.

“I need to make new leaflets too, so I thought it would be a great opportunity to use these photos to make a series of leaflets used for each of my target markets.” 

Editorial Photography session with Kent based Animal Osteopath

What did you learn working with Graham Baker photography?

“I’ve learnt the importance of putting my face and identity into my brand and keeping the branding/imaging consistent with high-quality visuals.”

I’ve also learnt that Brand Photography is not just about taking photos, but is also about offering support and advice on how to apply the photos onto websites, leaflets etc.   Graham has also given me advice on how to use and create more social media/website content more effectively.

Who would you recommend a photography session for?

“I’d say with my business, it’s very much a personal service experience and one on one. So I believe businesses that are in services, such as the healthcare industry, or services like hairdressers, beauticians and personalised services

Especially for businesses where you need to create that trust and relationship with potential clients and a good way of doing that is having storytelling with the imagery. So for me, based on my job, that’s what I would recommend brand photography for in particular.”

Is there anything else you would like to say about working with Graham Baker Photography?

“I was very nervous about having my photo taken, but Graham is very friendly and made me feel at ease straight away.  He has such a passion for what he does and is so creative with lots of ideas to help me develop JOsteopathy.

If you are unsure whether to invest in a photographer but need your business to look much more professional then it’s worth it. The images engage with a lot more people and it’s more ‘real’ than the stock images. 

Also, Graham has been supportive, not only with the photography but also afterwards. He’s stayed connected with me and continues to help me with my business. If I have any questions, he’s always taken the time to give me good advice, which has been valuable. 

Sometimes if you get all those photos, you don’t know how to apply them properly. Then they’re not going to be useful for you, are they? So by being able to have that support, explaining ways I could use them. For instance, I didn’t know about, say using them for blog posts and making stories with those, to help engage people. So yeah, if I didn’t have Graham tell me that, I wouldn’t have utilised my photos as effectively.”

Graham is very good at listening to your needs and gave me confidence in putting my face in the brand.

Behind the scenes Photography session with Kent Osteopath
"I was looking to update my business website with new photos, and professional headshots that can be used on my profile. I am an osteopath (for humans and animals), and chose Graham because of his experience working with other healthcare businesses and his emphasis on personal brand photography. I was very nervous about the photoshoot, however Graham put me at ease straight away and I really enjoyed the shoot, we had a great laugh! He made sure the photos were personal to my business by asking me lots of questions about my consultation process from beginning to end. Collectively all the pictures created a story, to enable potential clients to get a better understanding of what I do.

I was really impressed with the quality of the pictures and how natural the photos look, it really exceeded my expectations! I have been able to use the pictures for my website to create my business story, as well as creating new content and posts for social media. Graham has continued to support and offer advice since our original shoot, and he even let me be a guest speaker on his podcast (which I would recommend listening to) I would recommend Graham to anyone – he was so good that he is now our family wedding photographer too!"

If you want to take ownership of your visual brand, then contact me today for a no-obligation chat and see how I can help you. ​

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