360° VIRTUAL TOURS
Do you struggle to convey the unique features and benefits of your location-based business?
Virtual Tour Photography Bexley, London Kent & the South East
Their interactive nature of 360° visual content helps your audience engage with your brand. It’s an opportunity to create a good first impression and distinguish your business from the competition. They show more details than a 2D image allowing the user to explore freely and build transparency
Grow customer retention rate on your website
Google will credit your website in it’s rankings with the increased time people spend looking around & interacting with your new 3D Virtual Tour.
More Clicks
Listings with a virtual tour are clicked on 40% more than those using traditional photos alone.
Google Verification
Google research has indicated that 360 Virtual Business Tours increase consumer interest by 100%
More Time
Websites with virtual tour photography & video are viewed for 5-10 longer than those without
A Virtual Tour in action
Just as your time is precious, so is that of your potential clients. 3D virtual tour photography & video is an engaging format that is proven to captivate and inform your customers.
Show your audience what to expect before they visit with no hidden surprises and help them make more informed decisions. The easier it is for them to make a decision the more likely they will make the decision you want.
EXPLORE THE WORLD
WITHOUT LEAVING YOUR HOME.
360 Virtual reality allows prospective clients the opportunity to explore freely, and in their own time, getting to experience your business from their perspective. This saves you the precious resource of time.
Another significant benefit to consider is that 360 photography is versatile and can be repurposed in many ways to increase your reach and lead generation.
The popularity & demand of 360-degree virtual tours is growing rapidly and with the technology improving all the time, you can guarantee that if your business is part of a physical location then there will be a business just like yours right now, using 360 photography to attract the same clients as yours to their businesses.
- They give your audience a virtual access view of your business
- They promote openness & will strengthen your brand authenticity
- You can add personality to the tour with other multimedia assets
EDUCATE
- Show rather than tell your visitor what you can do for them
- Let your visitors see what to expect when they come to you
- Include information, and media for lead generation
ENGAGE
- Give a reason for your visitors to stay longer on your website
- Interactive elements that lead clients through your sales process
- Visitors & clients can explore your tour freely
ENTERTAIN
- Create unique ways to use interactive elements within your tour
- For example hidden prizes or discount codes or competitions
- It’s fun! Who doesn’t like to have a good nose around!
Case Study - Virtual Tours For Local Business
Even with just a small venue, Finchwood Aesthetics was able to benefit from having a 360 Virtual Tour added to their website.
FAQs about 360 Virtual Tours
I have over 12 years experience in the photography and video business – including significant experience as a virtual tour photographer using 360 photography.
Additionally, I’m a Google trusted photographer working with businesses like yours to produce 360 photographs on Google Streetview.
As a trusted visual advisor, I work with you to understand your needs and continue to support your visual storytelling. Plus how to use your virtual tour to the best effect as a long-term asset and ROI for your business.
The popularity of immersive 3D virtual reality technology has grown significantly over the past few years. In particular, VR gaming, virtual communities (Metaverse), property industry & real estate agents. Many other types of businesses are also catching onto the marketing benefits too.
In most cases, a virtual tour is a digital simulation of a real location, made up of several images (panoramas) or videos that can be explored and interacted with from a digital device i.e. mobile phones, tablets, computers and virtual headsets like the Quest2.
From simple exploration like 3D Google Maps, to advanced virtual environments that include interactive elements (gamification) along with additional content such as pop-up videos, music, voiceovers, guided tours and much more.
When you think about the capabilities of a tour, the opportunities for education, engagement and entertainment are endless. Here are just a few examples of the more well-known uses:
Retail / Services
- Restaurants
- Entertainment
- Museums & Galleries
- Real Estate / Property Lettings / AirBnB
- Travel & Tourism
- Hotels
- Car dealerships
- Corporate facilities & offices
- Interactive online training
- Any business that uses a showroom
They’re made from a set of special 360° panoramic images and or video, taken at an existing location.
Sometimes they’re created using a dedicated 360 camera and other times using a regular DSLR camera with special brackets to rotate the camera manually.
The photographs and videos are then stitched together into something called an equirectangular image. These special images are then connected using software to create the interactive “walk-through” experience.
- The time spent on location to record 360° visuals
- Building the Virtual Tour to work on your website and mobile
- I include the 360 photographs – They work directly on Facebook
- Google My Business / Google maps uploads
- Additional video files – e.g. featured products/services embedded in the tour
- Free hosting for the first year (small ongoing fee thereafter)
- Discounted updates if you require an updated tour. For example, you change the design of the space and need updated images to accurately reflect the new design
I’m based in London borough of Bexley & I cover all of UK – although the majority of my clients are London, Kent, Surrey & Sussex based
There are multiple ways of using 360 content. For those in the real estate industry, they can be used on sites like Rightmove or Zoopla, either as a link or even upload the entire tour.
You can link the tours via social media and I can help you create social media content, such as mini videos etc that can be posted directly onto the platforms or used with services like TikTok and Instagram Reels. And while tours can’t be uploaded natively on Facebook, The equirectangular photos can be uploaded directly and users can “explore” single 360° photographs.
Embedding a virtual tour within your website has many benefits, notwithstanding keeping your audience engaged, spending more time on your website and a positive contribution to web traffic
Yes. I can create and upload individual 360 photos & video and connected tours to your Google Business profile & Google Maps as well as create standalone tours that you embed on your website.
Research indicates that having a 360 tour on your Google Business Profile listing along with other photos and videos can improve the search position on maps higher than your local competition.
Tours will work on mobile. Recent changes to Google and its’ favouring mobile optimised content can give you a significant return on your investment.
Digital Experience
Make an impact.
It’s safe to say that in today’s digital world, the driving forces in marketing are images and video. So, standing out and making a good first impression is going to be a vital part of your marketing message.
Lead the way.
Early adopters and businesses are using interactive images and virtual tours to enhance their client’s experience can increase sales in their respective industries.
Unsure if 360 virtual tour photography is the right visual asset for your business at this time?
Whether you already know what visual content you need or if you’re struggling to create on-brand images & videos then schedule a no-obligation chat to see how I can help you connect with the clients you want.
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UK Commercial Photographer Bexley, London, Kent & the South East.