Do you struggle to convey the unique features and benefits of your location-based business?
With the growing popularity of virtual reality, augmented reality, and the Metaverse, it’s no wonder that many businesses are looking for ways to incorporate these new technologies into their marketing strategies.
Their interactive nature of 360° visual content helps your audience engage with your brand. It’s an opportunity to create good first impressions and distinguish your business from the competition. They show more details than a 2D image allowing the user to explore freely and build transparency.
Google will credit your website in it’s rankings with the increased time people spend looking around & interacting with your new 3D Virtual Tour.
Just as your time is precious, so is that of your potential clients. 3D virtual tour photography & video is an engaging format that is proven to captivate and inform your customers.
Show your audience what to expect before they visit with no hidden surprises and help them make more informed decisions. The easier it is for them to make a decision the more likely they will make the decision you want.
360 Virtual reality allows prospective clients the opportunity to explore freely, and in their own time, getting to experience your business from their perspective. This saves you the precious resource of time.
The popularity & demand of 360-degree virtual tours is growing rapidly and with the technology improving all the time, you can guarantee that if your business is part of a physical location then there will be a business just like yours right now, using 360 photography to attract the same clients as yours to their businesses.
Even with just a small venue, Finchwood Aesthetics was able to benefit from having a 360 Virtual Tour added to their website.
A virtual tour is great for engaging with your audience by giving them an interactive experience that they can control with their mouse or mobile device. They can look around your venue from any angle they choose—and it’s much more fun than just looking at a static website image and maybe even watching a video!
Your clients will feel like they’re there.
I have over 12 years experience in the photography and video industry – including significant experience as a virtual tour photographer using 360 photography.
Additionally, I’m a Google trusted photographer working with businesses like yours to produce 360 photographs on Google Streetview.
As a trusted visual advisor, I work with you to understand your needs and continue to support your visual storytelling. Plus how to use your virtual tour to the best effect as a long-term asset and ROI for your business.
The popularity of immersive 3D virtual reality technology has grown significantly over the past few years. In particular, VR gaming, virtual communities (Metaverse), the property industry & real estate agents. Many other types of businesses are also catching onto the marketing benefits too.
In most cases, a virtual tour is a digital simulation of a location made up of several images (panoramas) or videos that can be explored and interacted with from a digital device. i.e. mobile phones, tablets, computers and virtual headsets like the Quest2.
From simple exploration, like 3D Google Maps. To advanced virtual environments. The tours can include interactive elements (gamification) plus additional content such as pop-up videos, music, voiceovers, guided tours, and more.
Summary: A 360 Virtual Tour is a virtual representation of your business that you can show potential clients.
When you think about the capabilities of a tour, the opportunities for education, engagement and entertainment are endless. Here are just a few examples of the more well-known uses:
360-tours are a cost-effective marketing tool that can help you stand out from your competitors and is more affordable than you think. It doesn’t matter how big or small your business is – You can still benefit from a 360 Tour.
Get in touch for a no-obligation quote.
They’re made from a set of special 360° panoramic images and or video, taken at an existing location.
Sometimes they’re created using a dedicated 360 camera and other times using a regular DSLR camera with special brackets to rotate the camera manually.
The photographs and videos are then stitched together into something called an equirectangular image. These special images are then connected using software to create the interactive “walk-through” experience.
I’m based in London borough of Bexley & I cover all of UK – although the majority of my clients are London, Kent, Surrey & Sussex based
There are multiple ways of using 360 content. For those in the real estate industry, they can be used on sites like Rightmove or Zoopla, either as a link or even upload the entire tour.
You can link the tours via social media and I can help you create social media content, such as mini videos etc that can be posted directly onto the platforms or used with services like TikTok and Instagram Reels. And while tours can’t be uploaded natively on Facebook, The equirectangular photos can be uploaded directly and users can “explore” single 360° photographs.
Embedding a virtual tour within your website has many benefits, notwithstanding keeping your audience engaged, spending more time on your website and a positive contribution to web traffic
Yes. I can create and upload individual 360 photos & video and connected tours to your Google Business profile & Google Maps as well as create standalone tours that you embed on your website.
Research indicates that having a 360 tour on your Google Business Profile listing along with other photos and videos can improve the search position on maps higher than your local competition.
The idea of the Metaverse refers to a virtual reality “universe” that exists within our physical reality. Think of it as an extension of the existing internet: made up of inter-connected websites and apps that all exist within one giant digital space. It would be like every 360 Tour all linked up to each other!
It’s essentially a place where people can meet up virtually to do everything from play games together or just chat with friends while.
Ever read the book “Ready Player One”? If so, you’ll understand when I say the Meterverse is like the Oasis. We are still a while off from that, but I don’t think it will be for long!
Yes. If you don’t want an interactive tour or embedded experience, I can create individual 360 images, and upload them directly to your Google Business Profile, and provide you with the equirectangular files (Flattened 360 images). These can be viewed in 3rd party viewers online and also work natively with Facebook as interactive images.
That said, I can create an interactive experience even with a single space.
See these single-space “tour” examples.
Tours will work on mobile. Recent changes to Google and its’ favouring mobile optimised content can give you a significant return on your investment.
It’s safe to say that in today’s digital world, the driving forces in marketing are images and video. So, standing out and making a good first impression is going to be a vital part of your marketing message.
Early adopters and businesses are using interactive images and virtual tours to enhance their client’s experience can increase sales in their respective industries.
Whether you already know what visual content you need or if you’re struggling to create on-brand images & videos then schedule a no-obligation chat to see how I can help you connect with the clients you want.
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