Jewellery Photography - Juleo Christmas campaign
I was commissioned by Freelance Creative Director, Darran Fry to photograph some rings as part of a Christmas advertising campaign for Juleo Jewellery which is at the Bluewater Shopping Centre in Kent.
The brief was simple enough; to shoot individual pieces across a range of jewellery, (more rings, necklaces, pendants and earrings) that would be composited into their respective collections, printed on banners; and then be displayed in Bluewater as part of the stores Christmas campaign.
This was a very tight deadline, with no room for error at all! If the work wasn’t completed in time and up to the required high standard, then there would be no time to have them redone or printed; and therefore not ready for the Christmas displays.
So no pressure then!
Regardless, this is the sort of pressure that I love to work under; and I completed the job on time and to their brief exactly.
I knew that my photographs were being published in SO Tunbridge Magazine as part of an advert for the store and also to be used on some advertising banners; however, after a quick visit to Bluewater this morning, I couldn’t believe the extent to which they were being displayed!
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