360 Virtual Tour Property Photography & Video for Interior Designer - Farrow Home Staging.
The residential property and rental market is competitive! It’s essential to stand out, capture potential client’s attention, and stay in front of mind. After working together on a recent home staging project, I caught up with Jennie (Interior Designer) from Farrow Home Staging to discuss how visual content creation (photography, property video production) and interior design complement the property selling and renting market.
Farrow Home Staging are a family-run interior designer, home staging, and decluttering business based in Kent. They work directly with private sellers, real estate agencies, property developers, property investors, and even Airbnb hosts—basically anyone in the property selling or renting market who needs help promoting their properties.
Meet Jennie
We are an interior designer and property staging business based in Kent. We specialise in transforming residential properties (vacant or occupied) into aesthetically pleasing market-ready “show home” style spaces. It’s all about creating an inviting atmosphere that resonates with potential buyers, ultimately increasing the property’s market value and sale potential.
The Need
While we already have some professional photography on our website, we were looking at other ways to enhance our marketing. I’d met Graham before at a photography workshop for small businesses he’d run via a local network support programme in Bexley. He immediately understood what our company brand was about, and we talked about how he could support what we wanted to achieve.
Establishing a personal connection and building trust were crucial factors in our decision to work with him.
The Project
One of our real estate clients had a vacant four-bedroom house in Kent and was looking to sell it quickly and profitably. Our role included selecting and arranging furniture, accessories, and décor items to transform the property into an appealing space for potential buyers to explore. Then Graham came in to capture high-quality images, generate a 360 virtual tour and create a short promotional video to showcase our staging service.
Virtual Property Tour
For this project, we wanted to show a completed property makeover using 360 photography for a virtual tour to be embedded on their website. Plus, property videos to be used as promotional material for their social media marketing.
The Process
Why go to all the effort to bring furniture and decor into the property only to record a few photographs and selfie-style videos via our phones? I’m not saying cameraphones don’t have a place because we use them all the time for quick content, but when you want something that’s going to be a long-term marketing asset, we wanted to make sure we used an expert – As much as we specialise in design and home staging we’re not professional photographers or videographers and don’t have the equipment or skills to produce a high-quality 360 virtual tours and property video production!
It certainly saved us plenty of time! I didn’t have to scroll through my phone, pick out the best images, add filters, edit video clips, add titles and text, and so on—Graham completed all that work while we focused on what we know.
It’s the same for anyone thinking of using Stock images. While they can be convenient, I’d never suggest using them to showcase real-life properties or projects; the clients will need to see the real thing—plus our personalised touch, too!
Promotional Home Staging Property Video
Why Graham Baker Photography
Graham demonstrated a genuine interest in understanding our business needs and objectives, which translated into a collaborative partnership focused on achieving mutual success. His expertise in capturing 360-degree images and video aligned perfectly with our vision, giving us content to showcase our services and strengthen our marketing.
Property Video and 360 Photography
Professional photography and video production play a crucial role in the success of interior designers and home staging projects. High-quality images and videos are equally vital as staging; they capture the essence of the staged property, highlighting its key features and overall feel.
Your clients value transparency and authenticity, and by showcasing genuine staging projects through professional photography and property video, you’ll instil confidence and credibility in your brand.
Do you need property video or 360 Virtual Tour Photography?
Get in touch to learn more.
Click here to book your no-obligation phone consultation with me
Not ready for a call? Have more questions? Click here to get in touch via email
