Finchwood Aesthetics & Beauty 360 Virtual Tour
In this case study, I’m showcasing Finchwood Aesthetics and Beauty an exclusive beauty clinic situated near Ashford in Kent.
Feel free to take a look through the tour below.
Due to the nature of the services involving the proximity of people during their treatments like many other businesses in the beauty industry they were hit very hard during the COVID pandemic. I was introduced to the owner Nicola through the Beauty Book a supportive network and directory of beauty businesses in Kent and across the South East. They suggested I have a chat to see if I could help with Nichola’s visual content marketing.
However, Nicola was worried at first as only have a couple of treatment rooms, she thought her business would be too small for a virtual tour to have any sort of effect.
However, this is not the case and many businesses from large to small can take advantage of the marketing value these tours can provide.
For example:
- Information hotspots with additional photographs and content to educate and keep their visitors on the website for longer.
- Hotspots with links that lead visitors directly to their online booking system.
- Shopping Basket hotspots leading customers to their online eCommerce shop.
Case Study Video
As it happened for Finchwood Aesthetics & Beauty, the return on investment was immediate!
After going live with the tour in the morning (in March 2021), by the same afternoon, Nicola had confirmed that she’d had taken two new bookings that more than covered the cost of the tour and that inquiries are still coming in.
Google Business Profile / Google Maps View
You don’t have to have a 360 embedded on your website – They can ben uploaded to your Google Business Profile too.
Added to that, when the 360 images went live on google in 2021 they’ve generated nearly 9000 views (as at August 2023) on Google maps. That’s close to 9000 more image views in the past couple of years linked to their business on Google. Now that’s something worth thinking about for your marketing!
What the client said...
I was initially concerned that my business would be to small to have a virtual 360 tour as it only has 2 Treatments Rooms and a small reception area. Upon discussing my fears with Graham he immediately reassured me that no job was too small and he could help me.
I wanted to portray to clients that we offered a discreet, professional and clinical environment that is also inviting. Graham’s 360 Virtual Tour certainly captures this, including the outside area of the Clinic which I wasn’t expecting - it displays perfectly the ample parking, discreet location and gives potential clients a feel of what we are about. I had assumed he would just photograph inside the Clinic. Graham also spent time photographing products on display and building a portfolio that I could also use on Social Media - this was a great bonus & nice surprise.
Graham is full of advice, tips and knowledge and is happy to pass on his knowledge. Graham even went the extra mile & put the 360 Virtual Tour on my website for me as I was struggling! Graham made the shoot enjoyable and he has a very calming quality. We are looking forward to working with Graham again and look forward to him revisiting the Clinic to photograph the Therapists at work.
Absolutely love the 360 Virtual Tour, amazing to be able to put that on my website - even if Clients can’t visit yet - it gives them a flavour of what we are about. Since releasing the 360 Virtual Tour we have had online bookings for when we reopen - what more could I ask?
I have nothing but praise for Graham, nothing was too much trouble and he has great ideas. - many thanks, Graham!"
Are you interested in a 360 virtual tour to help your business get found? Try a no-obligation chat and let's see if I can help you.
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