Isn’t a headshot enough?
You can look all around the internet to and see lots of different definitions of what is ‘personal branding’ and what makes a great one. However, my definition is, that personal branding is the process of individuals marketing themselves as a brand to represent their core values.
It’s your way of standing out or showing your uniqueness from others.
A headshot is not your brand, it is part of your brand.
A personal branding session is more than just popping in for a quick headshot. It’s about discussing your ‘brand’ and looking at the message you’re trying to represent. It’s about making sure that everything you want to show, say or do represents your core values. It’s about making sure that the photographs we create represent and are consistent to the message you want convey. I’m sure you can do that with one headshot!
In today’s highly competitive markets you have to be more deliberate to find connect with your audience; and that’s where building a personal brand becomes important.
Whether you’re a performing artist, small local business or the CEO of a large organisation. If you’re serious about distinguishing yourself from the rest your field then get in contact using the form on this page.