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The Von Restorff Effect
Graham Baker Photography

Don’t blend in; stand out – The Von Restorff Effect

What is the Von Restorff Effect? If you’ve worked with me or read some of my other articles, you will know that I’m fascinated by the behaviour psychology of how we use, interpret and react to photography and images. So, for example, the Mere Exposure Effect is a favourite subject

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Acquisition International Winner of the 2023 Business Excellence Award for Best Business & Brand Photographer - Graham Baker Photography
Graham Baker Photography

Acquisition International 2023 Business Excellence Awards

Acquisition International Winner of the 2023 Business Excellence Award for Best Business & Brand Photographer South East Region A new Award! The Acquisition International Business Excellence Award celebrates businesses striving to improve operations, create a positive impact and keep client service as their core purpose. The awards are given solely

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What are the benefits of virtual 360 tours to businesses
Graham Baker Photography

What are the benefits of virtual 360 tours to businesses?

How businesses can benefit from using 360 tours What are 360 tours? I cover this in more detail on my virtual tours services page; in summary, a virtual tour is a digital simulation of an actual location made up of several photographs (panoramas) or videos stitched together into an interactive

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Why do I hate seeing myself in photographs - Graham Baker Photography
Graham Baker Photography

Why do I hate seeing myself in photographs?

Do you hate your photos? Who has said or heard comments like, ‘I hate having my photograph taken.’ Or they say, ‘I never look good in pictures.’? They’re critical of themselves, and some almost apologise when it comes to having a photograph taken. If I had a pound every time

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What is Storytelling Photography - Graham Baker Photography
Graham Baker Photography

What is Storytelling Photography for business?

Why Visual Storytelling? It’s safe to assume that most of us have heard the expression a picture paints a thousand words? Agreed it may well be a bit cliche, but the only reason a cliche, IS a cliche is it’s probably true.  I mean think about it. Imagery is very

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Small Business Sunday Winner Graham Baker Photography
Graham Baker Photography

Winner of Theo Paphitis Small Business Sunday

Graham Baker Photography Small Business Sunday Winner November 2022 Well, this was a lovely surprise! If you weren’t aware, Small Business Sunday #SBS (as on Social Media) by Theo Paphitis (best known for appearing in Dragons Den) is a supportive network and community of small businesses across the UK.  Each

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Should You Use DIY Photography For Your Business
Graham Baker Photography

Should I use DIY photography for my business?

DIY Photography Vs Professional Photography When it comes to photography, there are plenty of opinions about how any business should approach the use of photography and visual content. Choosing the right photography type and content for your business is important for your brand so it can have a big bearing

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Should I use Stock Photos for my business marketing?
Graham Baker Photography

Should I use Stock Photos for my business marketing?

The benefits of “Real Photography” vs Stock Photography Within the world of photography and business, there exists two types of images we generally use – real photos and stock photos. The differences between the two are night and day, but many businesses don’t actually stop to think about it too

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